Aardvark

your company is providing marketing services to clients? if that's the case, then i think your audience would be potential clients, or people who are interested in social media marketing. if you want posts to get on websites like digg, then articles with content like "top 20 best practices for spreading your media" tend to be more successful. For some competitor analysis, i would check out pitchengine.com. They do a great job of providing people with nontraditional "press releases" intended to make a large impact through social media channels.

thank you so much for your advice. It is much appreciated.

Your focus must be your clients. Your blog should discuss issues that your clients would find interesting and cement them on being your clients. After all, it is your clients who will spend money with you, and so you should be discussing issues that your clients want to see. If you think you need to discuss other matters that would be more interesting to the public at large that should be the topic of another blog totally again. But in the first instance you need to start a dialogue with your clients.

ok thanks Elwyn. Since were on the subject and you seem pretty knowledgeable about it, could you provide me with a bit of advise when it comes to blogging for clients. What would you consider the most important strategies to winning over clients?

your clients want to know what you are offering them and what it is you are doing to make your business more attractive to them. Are you developing something that your clients cannot get elsewhere? Or are you building a business that will give them more and more reasons to spend money with your company. There are loads of issues that you can outline to your customers with a sales flair in your attitude to them. What questions do your clients ask you when they are thinking of being your clients? Those are the issues that you should be talking to them about. Yes, I should know this stuff as I ran some of the most interesting online companies in the late 1990's. Ask me further questions if there are further questions you would like to ask.

Ok thanks mate. I will add you as a friend on Varks. Do you have a linkedin profile?

Your target audience should be both potential clients and social media fanatics. If your writings take a thoughtful, analytical point of view (rather than simply re-posting news from other sites), your unique content will drive more traffic. The most important thing with maintaining the attention of an audience is to keep posting regularly. Even something short posts several times per week will help.

ok thanks Taj. You mentioned that writing a couple of short posts a week, how about if I wrote one to two really detailed posts per month? would that drive traffic just as well?

Not as well. You want your readers to form a habit of checking back and reading your blog regularly. It's a lot more difficult to remember to check a website when the content is updated sporadically.